Recently Facebook announced that information technology would be changing how Messenger / Messages campaigns run within the European Wedlock space. The reason for this beingness General Data Protection Regulations (GDPR) which apply within the EU states.

You may have establish that your Facebook Ads Campaigns which had Messenger as their destination accept been paused tardily terminal month or at the begining of Dec. This is because Facebook eliminated the option to optimize the ads that click to bulletin for conversations.

Here is what Facebook has officially announced and then far:

"Due to new privacy rules in Europe, some messaging campaigns have been paused. This ways that certain messaging-related ads, targeting, and audiences for ads delivered to and from Europe will exist unavailable."

So what can you lot do to proceed to run Messages / Messenger campaigns? Well there are 2 issues you lot demand to solve.

Switch the conversions / optimization objective

Whether your ongoing campaigns got paused/disabled or you set upwards a new campaign which keeps getting rejected, the first step is to switch to the new conversion objective.

"You can still run ads that click to bulletin using the following substitutions. Changes to your entrada may bear upon performance.

  • The Link Clicks optimization can be used instead of the Conversations/Leads optimizations.
  • The Start Conversations template tin can be used instead of the Lead Generation template."

Nosotros used to run click to bulletin campaigns with the Conversation objective. Now that isn't allowed whatsoever more. So this is the reason you will receive your first error, which sounds like this:

"Optimization Unavailable: The Conversations optimization is non bachelor correct now for messaging campaigns that target Europe. To go along with this optimization, remove European locations. Or, select a different optimization. (#2446670)"

At present the obvious solution would exist to but switch to the new immune objective of Link Clicks. Simply that isn't allowed either.

SOLUTION: What you need to do is to create the campaign all over again. Duplicating it doesn`t work, you volition become the aforementioned error!

Create a new message template

Fifty-fifty if you recreated the campaign and switched to the new allowed conversions objectives you lot might find that your Facebook Ads Messenger campaign will nonetheless go rejected.

The new error message has to do with the advertising itself this time and sounds similar this:

"Invalid Page Welcome Bulletin for Messenger Destination Ads: The Message Text (page_welcome_message) is invalid for ads with Messenger as destination. (#1815471)"

Apparently this had been an issue earlier and was related to custom Message Templates that we're using custom JSON code. Here is a thread about it on Stack Overflow from 2018.

And the solution which was working dorsum and then:

Merely this time around the mistake is shown fifty-fifty for templates created within the Facebook Ads Manager platform, without using whatsoever JSON code or chatbots.

SOLUTION: In guild to set up this you need to create a new Bulletin Template and make sure that you have selected "None" for the Client Actions. Do not edit or duplicate preexisting templates, or y'all volition get the error again!

If you ecountered other errors with click to message campaigns or found other solutions, please leave a comment.

Good luck!